How do artists price their work?
We posted this question on our Instagram on 19th May 2021, here are the answers offered by our followers:
- It really does depend what it is you are working on. I have set out a daily rate for myself (mostly for workshops) based on the AN website guidance taking into account my overheads and experience. I have started itemising invoices in more details to give a sense of the work that actually goes into delivering workshops, etc.
- There’s lots of guidance on websites like Axis, AN, Artleague & the Artist’s Union England. Personally I use cost of materials + hourly rate (how long it took) & also factor in what my last piece sold for. You need to be mindful of keeping your prices steady. (Also if selling through a gallery remember to factor in the commission they take.)
- Oh this is a minefield! I don’t have a problem with working out the practical side (materials etc) – but I do have a problem with the ask. I end up pricing work too low and that, in and of itself, can be off-putting to some people… I’d like to expand on this, to ask how people get comfortable with pricing their work? I’m not going down the justification of WHY art costs what it does (outside art auction rooms).
- I was once told to price materials + time taken to complete (an hourly rate) + the worth of work to me (for example, if the work is sentimental it should be priced higher). I sell my art prints at an affordable and generally average rate (around £20), but I always find original works difficult to price (especially when they mean a lot to me and I am probably biased about their worth) 💗
- I can totally relate to the difficulty with pricing more personal work, or those that have high sentiment. I was told by my lecturer’s that there should be no price difference & if you feel still attached to the work in that way then don’t sell it. It’s a difficult one because if it’s worth is higher to you personally isn’t that something you factor in? x
- 💘 Totally agree! I would feel a type of loss if I wasn’t compensated for a sentimental sale. But I can see on a professional level that work should be consistently priced. After all, just because it is sentimental to me doesn’t make it that way for anybody else 🤔 I like the idea of keeping all sentimental works, although I feel attached to almost everything I make 🤦🏼♀️😂
- ☺️ it’s so difficult! Having had a work stolen, I realise that even some of the elements I use are irreplaceable & pricing those is really hard. I’ve had to think a lot about using really precious (to me) objects, but that would then change the nature of my work.I guess making to sell isn’t for me, and it’s usually supporting drawings & collages are things I’m happy to let go of.😊
- Thats exactly it! Even I felt a major loss for you work when it was taken because I recognised how special every element was. 🎁 I also love gifting objects, sketches and little studies to people I love (for free), but if I priced the same works it would be difficult to measure 🤔 It’s like some of my works are valued on connection and relationships 💗 (which is a different topic to this post but also quite interesting now I’m thinking about it)
- ❤️ completely agree! It’s really interesting how we ‘value’ our work & that these personal, deeply felt attachments & connections factor into it.